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The Long Tail: Rewriting the Rules of Culture and Commerce
The Long Tail: Rewriting the Rules of Culture and Commerce
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Winner of the Gerald Loeb Award for Best Business Book of the Year.
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Explores how niche markets shape modern commerce.
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Who is this book for?
If you're curious about how the internet has transformed the way we buy and sell, this book is a fascinating read. It introduces concepts that explain why niche products and services can be just as, if not more, influential than mainstream hits. Anderson's insights might just change how you see the future of business and culture.