A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
A professor of marketing and successful consultant shares a decade of research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful strategies for attracting and retaining customers
Who is this book for?
This book is a treasure for anyone interested in understanding what really makes customers stay loyal. It's filled with real-world examples from big brands, making complex marketing ideas accessible and practical. Whether you're a student or a professional, you'll find valuable tips to boost your approach to customer engagement.
