The Meaning of Branded Objects: Why Some Things Matter More Than Others

Take an in-depth look at the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello explores the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by leveraging symbolism, storytelling, and design. Dr. Guarriello examines both luxury items and everyday essentials, analyzing how branding impacts our relationships with objects and the cultural significance these items hold. The book covers explorations of brand attachment, insights into how consumers develop emotional connections to branded objects, and accessible explanations of complex concepts, making it engaging and understandable for professionals and curious readers alike. It discusses how brands influence our individual sense of self and broader social trends. This book is essential for branding professionals, marketers, and anyone curious about the psychology of consumerism, offering the tools to understand and harness the power of branded objects in today’s marketplace. It provides a deeper understanding of the objects that shape our lives and the powerful role branding plays in modern culture.