A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Medici Effect: Breakthrough Insights At The Intersection Of Ideas, Concepts, And Cultures
Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples of how we can turn the ideas we discover into path-breaking innovations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Innovative thinking sparks at intersections of diverse ideas.
Who is this book for?
If you're curious about how great innovations occur, this book is a treasure. Johansson's captivating examples show how crossing boundaries between disciplines leads to groundbreaking discoveries. It's a inspiring read for those looking to foster creativity and think outside the box.
