A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Modi Effect: Narendra Modis Campaign To Transform India
How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency. Praise for The Spin Doctor's Diary 'Quite brilliant...These diaries have performed a public service of great importance.' Peter Oborne, Evening Sandard 'These are gripping diaries, acutely well-observed and written in fine prose. They provide the first insider diary account of Blair's Number 10. They will be as fascinating to readers today as they will to future historians.' Anthony Seldon, author of Blair 'This is a riveting book, a genuine page-turner t
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A modern political campaign changing India's landscape.
Who is this book for?
If you're intrigued by political cunning and digital innovation, this book offers a close look at Modi's unprecedented campaign. It highlights how technology and strategic messaging can reshape democracies, making it a fascinating read for anyone interested in politics, marketing, or social media's power.
