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The Naked Future: What Happens In A World That Anticipates Your Every Move?
The Naked Future: What Happens In A World That Anticipates Your Every Move?
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Thanks to recent advances in technology, prediction models for individual behavior grow more sophisticated by the day. Whether you’ll marry, commit a crime or fall victim to one, or contract a disease are becoming easily accessible facts. The Naked Future is upon us, and the implications are staggering.
Patrick Tucker draws on fascinating stories from health care to urban planning to online dating. He shows how scientists can predict your behavior based on your friends’ Twitter updates, anticipate the weather a year from now, figure out the time of day you’re most likely to slip back into a bad habit, and guess how well you’ll do on a test before you take it.
Tucker knows that the rise of Big Data is not always a good thing. But he also shows how we’ve gained tremendous benefits that we have yet to fully realize.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Explores privacy and prediction in data-driven future.
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Who is this book for?
If you're curious about how data influences our lives daily, this book offers fascinating insights. It delves into real-world stories showing how technology predicts our behaviors, yet also raises important questions about privacy. It’s a thought-provoking read for anyone interested in the future shaped by big data.