A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Nature of Marketing: Marketing to the Swarm As Well As the Herd
The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Harnesses social networks to transform branding strategies.
Who is this book for?
This book is a fascinating dive into modern marketing, emphasizing the importance of community influence and social networks. If you're interested in understanding how brands can create authentic engagement and build loyalty through shared experiences, this could really open your eyes to new approaches. It’s a compelling read for anyone eager to rethink traditional marketing methods in today's connected world.
