A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The New Marketing Paradigm: Integrated Marketing Communications
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Modern marketing tailored for individual customer engagement.
Who is this book for?
This book is a great pick if you're curious about how marketing is evolving in the digital age. It explains why traditional mass marketing is less effective and how integrated communication strategies can connect with customers on a more personal level. Readers interested in marketing trends and customer-centered approaches will find it both insightful and practical.
