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The New Maximarketing

The New Maximarketing

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Demonstrates basic steps in using a computerized database to focus advertising on prime prospects, and explains how to make advertising more cost-effective.

Details of Book

ISBN13: 9780071146708
ISBN10: 0071146709
Language: English
Publication Year: 1996
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Master efficient advertising with database skills.

  • Who is this book for?

    If you are interested in marketing and want to learn how to target your advertising more effectively, The New Maximarketing offers practical insights into using computer databases to identify your best prospects. It's a useful resource for small business owners or marketers looking to maximize their advertising budget with clear, step-by-step guidance.

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