A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The New Positioning: The Latest on the World's # 1 Business Strategy
The coauthor of Positioning--an all-time classic among marketing books--takes positioning to the next level, providing readers with the keen insight necessary to keep companies moving onward and upward through an era in which brand allegiance is harder to hold, and consumer motives are harder to fathom than ever before.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Evolving strategic branding insights for today's marketing challenges.
Who is this book for?
If you're interested in marketing and business strategy, this book offers a fresh perspective on positioning in a rapidly changing world. The authors build on a classic foundation and bring new ideas to help companies stay relevant and competitive. It's like a strategic guide for navigating modern consumer behaviors and brand loyalty.
