A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The New Rich In Asia: Mobile Phones, McDonald's And Middle Class Revolution
This is the first volume in the The New Rich in Asia series which examines the economic, social and political construction of the 'new rich' in the countries and territories of East and South East Asia, as well as their impact internationally.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores Asia's growing middle class and consumer culture.
Who is this book for?
If you're curious about how Asia's middle class is transforming the region and influencing global trends, this book offers a fascinating look. It dives into the rise of consumerism, technology, and social change, making it a must-read for anyone interested in modern Asian society and economic development. You'll get a compelling view of the forces shaping the new rich and their lifestyles.
