• Book cover of The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

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by David Meerman Scott
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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Details of Book

ISBN13: 9780470547816
ISBN10: 0470547812
Publisher: John Wiley
Publication Year: 2010
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Modern strategies for direct, cost-effective digital marketing.

  • Who is this book for?

    If you're looking to grasp how to connect directly with your audience through the power of digital channels, this book is perfect. It vividly explains how social media, blogs, and online videos can transform your marketing efforts, making them personal and impactful without breaking the bank. Readers often find it inspiring and practical, packed with fresh insights to reshape their marketing approach in today's fast-paced online world.
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