The Obvious: Everything You Need to Know to Succeed

Paperback. Pub Date: 2007-04-02. The secrets to success in business aren't secrets at all. They are simple and obvious, but we overlook them. This life-changing book offers the shortcut to success in business and beyond, giving digestible and effective advice that actually works, served up with inspirational anecdotes in a humorous style. The Obvious is a refreshingly simple and original business book. Business guru James Dale shows how the principles, values, and strategies that make businesses successful are those simple ideas that apply to life. Listening opens up worlds to you, paying attention puts you at an advantage over people who don't even show up, and telling the truth beats lying ten times out of ten. Try the simple — it's almost always more effective than the complicated.