Skip to product information
1 of 1

The Publicity Handbook, New Edition : The Inside Scoop From More Than 100 Journalists And PR Pros On How To Get Great Publicity Coverage

The Publicity Handbook, New Edition : The Inside Scoop From More Than 100 Journalists And PR Pros On How To Get Great Publicity Coverage

3.56 (rated by 18 readers on Goodreads)
Regular price $2.05
Sold out
Buy the book from:
Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

Details of Book

ISBN13: 9780844232423
ISBN10: 0844232424
Language: English
Publisher: Mcgraw Hill
Publication Year: 2001
Format: Paperback

Related Collections:

A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

View full details
  • One Line Summary

    Insider tips for mastering media outreach and publicity.

  • Who is this book for?

    If you're looking to make your mark with effective publicity strategies, this book offers insider tips directly from seasoned journalists and PR professionals. It’s especially helpful if you're new to the world of media relations or seeking to modernize your approach with the latest Internet tools. Plus, the detailed checklists and templates make it a handy resource to streamline your publicity efforts and truly get noticed.

Your cart
Bookshop Total Quantity Price Total
Thryft - Used (Like New)Thryft is a trusted platform for quality secondhand books at great prices.
Thryft - Used (Like New)Thryft is a trusted platform for quality secondhand books at great prices.
Regular price
Sale price
$2.05/ea
$0.00
Sold out
Regular price
Sale price
$2.05/ea
$0.00

View cart
0

Total items

$0.00

Subtotal

View cart