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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Start-Up J Curve: The Six Steps To Entrepreneurial Success
The Start-Up J Curve: The Six Steps To Entrepreneurial Success
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Entrepreneurs who have read early drafts of The Start-Up J Curve responded, “I wish I had this book years ago.” A startup unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the Start-Up J.
The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond.
Love brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls.
Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Guides entrepreneurs through predictable startup growth stages.
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Who is this book for?
If you're launching a new business, this book might become your best friend. Howard Love breaks down the startup journey into clear, manageable steps, helping you navigate the tricky early phases with confidence. Many founders find it empowering to understand what to expect and when to act, making this a valuable resource for turning ideas into thriving ventures.