A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Don Keough—a former top executive at Coca-Cola and now chairman of the investment banking firm Allen & Company—shares insights on how enterprises fail. This book includes anecdotes and commandments like Quit Taking Risks, Be Inflexible, and Assume Infallibility, highlighting common pitfalls that even successful executives can fall into.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Cautionary business lessons from a Coca-Cola veteran.
Who is this book for?
If you're interested in understanding what can go wrong in business, this book by Don Keough is a compelling read. It offers candid anecdotes and straightforward commandments that serve as important lessons for entrepreneurs and managers alike, showing how even seasoned executives can slip up. It's a practical guide full of wisdom for those keen on avoiding common pitfalls in their own ventures.
