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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Insights into how small changes cause big social effects.
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Who is this book for?
If you're curious about the secret mechanics of viral trends and social change, this book offers a fascinating look into how little things can spark huge shifts. Malcolm Gladwell mixes storytelling with research to show how ideas spread and influence society, making it a compelling read for marketers, social activists, or anyone interested in human behavior. It's a thought-provoking book that shifts your perspective on influence and change.