A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives--from the products we buy to the people for whom we vote.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful look into advertising's global influence and tactics.
Who is this book for?
If you're curious about how advertising shapes our decisions and perceptions, this book offers a fascinating deep dive into the industry. It reveals the clever strategies used across different cultures and the powerful impact advertising has on both consumer choices and political views. It's a compelling read for anyone interested in understanding the hidden forces behind everyday life.
