A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives from products we buy to people for whom we vote.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful look into global advertising's influence on society.
Who is this book for?
If you're curious about how advertisements shape our choices and opinions, this book offers an eye-opening exploration of the industry across major cities. It reveals the strategies behind the ads we see daily and makes you think about their subtle power over us. A must-read for anyone interested in media, marketing, or cultural influence.
