• Book cover of There's No Business That's Not Show Business: Marketing in an Experience Culture by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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There's No Business That's Not Show Business: Marketing in an Experience Culture

There's No Business That's Not Show Business: Marketing in an Experience Culture

4.2 (rated by 15 readers on Goodreads)
by Bernd H. Schmitt, David L. Rogers, Karen Vrotsos
$8.90
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There's No Business that's Not Show Business shows how smart companies can use creativity, humor, and play to reach out and engage customers through a new kind of experience. Authors Bernd H. Schmitt, David L. Rogers, and Karen Vrotsosprovide winning case studies and "show business" techniques that can be used to dazzle customers, launch products, build brands, generate buzz, and build great customer relationships.

Details of Book

ISBN13: 9780130471192
ISBN10: 0130471194
Language: English
Publisher: Ft Pr
Publication Year: 2003
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Creative marketing strategies for engaging customer experiences.

  • Who is this book for?

    If you're curious about how companies turn marketing into entertainment, this book offers some lively case studies and practical techniques. It emphasizes the power of creativity, humor, and playfulness to capture customers' attention and build lasting relationships. Perfect for anyone interested in innovative marketing in today's experience-driven culture.
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