This title is currently out of stock. Leave us your email address, we’d let you know when it’s in stock again!
-
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This Business Has Legs: How I Used Infomercial Marketing To Create The $100,000,000 ThighMaster Craze
This Business Has Legs: How I Used Infomercial Marketing To Create The $100,000,000 ThighMaster Craze
Couldn't load pickup availability
"This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot." --Bob Rice, Pet Rock Promoter
"Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it." --Steve Dworman, Publisher, Infomercial Marketing Report
"As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..." --Diane White, columnist for The Boston Globe on alternate uses for the ThighMaster.
Details of Book
Related Collections:
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
-
One Line Summary
Insights into creating a viral marketing craze.
-
Who is this book for?
If you're curious about how a simple product can turn into a huge industry, this book is a must-read. It offers a behind-the-scenes look at the innovative marketing tactics that launched the ThighMaster into superstardom, providing valuable lessons for anyone interested in brand building and advertising.