• Book cover of This Is a Pair of Levi's Jeans: The Official History of the Levi's Brand by Lynn Downey, Jill Novack Lynch, Kathleen McDonough

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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This Is a Pair of Levi's Jeans: The Official History of the Levi's Brand

This Is a Pair of Levi's Jeans: The Official History of the Levi's Brand

3.71 (rated by 7 readers on Goodreads)
by Lynn Downey, Jill Novack Lynch, Kathleen McDonough
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Levi's jeans are the consummate American icon. For nearly 150 years, Levi's jeans have been woven into the very fabric of American history and culture. America's love affair with jeans is movingly documented, and the wonderfully original Levi's advertising campaigns brilliantly reproduced. From the gold fields of California to the oil fields of Oklahoma, from wheat fields of Kansas to cattle drives in Texas - from Woodstock to Haight Ashbury to Rodeo Drive - Levi's jeans is the way to go.

Details of Book

ISBN13: 9780961746018
ISBN10: 0961746017
Language: English
Publisher: Levi Strauss
Publication Year: 1995
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    A history of Levi's that celebrates American culture.

  • Who is this book for?

    If you're curious about how Levi's became an enduring symbol of American freedom and style, this book offers a fascinating journey through their history. It highlights how their advertising shaped cultural movements and the jeans themselves became a canvas for American identity. Perfect for denim lovers or history buffs alike, you'll come away appreciating Levi's iconic status even more.
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