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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
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In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Explores how everyday consumers embrace luxury trends.
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Who is this book for?
This book offers a fascinating look into the surge of affordable luxury and how brands are tapping into this desire. It's a great read if you're curious about consumer behavior and how brands craft aspirational products that appeal to more than just the wealthy. You'll find it eye-opening and relevant, especially if you enjoy understanding market trends.