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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Turning Good Ideas Into Great Businesses
Turning Good Ideas Into Great Businesses
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Turning Good Ideas Into Great Businesses is the amalgamation of more than two decades of the author’s business experiences, gleaned from starting companies as well as working with companies of various sizes, as an investor and mentor.
Whether you are thinking about starting a business, taking the first steps, already running your own business, managing a company, or simply interested in investing in a business, this comprehensive guide provides you with a structured way to study a business from a fresh perspective.
The SPARK model is presented, simple and cutting through the clutter to present what really matters in today’s businesses. Each letter of SPARK represents an important milestone in the journey that takes a good idea and turns it into a great business.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Transform ideas into thriving, successful businesses.
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Who is this book for?
This book could be a real eye-opener if you're looking to elevate your business idea. Its clear SPARK model offers practical insights that cut through the clutter, making it accessible whether you're just starting out or managing a mature company. You’ll appreciate how the author’s extensive experience shines through, providing valuable advice for turning good ideas into great ones.