A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Understanding Business provides the fundamentals of business and an overview of topics such as marketing, international business, starting your own business, management, etc. It is a text used in many Business Introductory Courses and Business Survey courses.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Clear introduction to business fundamentals for beginners.
Who is this book for?
If you're new to the world of business or considering starting your own venture, this book offers a solid foundation. Its straightforward approach and broad coverage make complex topics accessible, helping you gain confidence as you navigate the business landscape. It’s a practical guide that many find both informative and inspiring.
