A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
In this missionary classic, first published in 1970, Donald A. McGavran skillfully combines theological convictions, empirical research, sociological principles, and spiritual insights to mold a paradigm for effective evangelism strategy both at home and abroad. This third edition, revised and edited by C. Peter Wagner, retains the book's original aim and essence while modernizing the language and streamlining the flow of ideas, reducing the book's bulk by 35 percent. Other features of this edition include an additional chapter on divine healing and an expanded, updated, and annotated reading list.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sociological insights for effective, modern evangelism strategies.
Who is this book for?
If you're curious about how churches can grow effectively today, this book offers a timeless blend of faith and sociology. McGavran's approach might surprise you with its empirical and spiritual harmony, making it a compelling read for anyone interested in the dynamics of church expansion and outreach.
