A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This book applies scientific research to the topic of viral marketing, offering insights into sharing, memory, and creative influences based on original research from the Ehrenberg-Bass Institute. It emphasizes that traditional laws of buyer behavior and advertising still hold true on social media, making it a valuable resource for social media marketers.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Scientific insights into creating shareable marketing content.
Who is this book for?
If you're into marketing and social media, this book offers a fresh, research-backed look at what makes content go viral. It bridges the gap between theory and real-world application, making complex ideas about sharing and memory accessible. Perfect for marketers wanting to boost their social media game, it's both insightful and practical.
