A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Semiotics—the study of signs and sign systems—has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as “high art” versus “popular culture,” it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to signs and meanings in culture.
Who is this book for?
If you're curious about how images and words communicate, this book offers a visually engaging and clear introduction to semiotics. It weaves together theory with real-world examples from advertising and art, making complex ideas accessible and relevant. Perfect for anyone interested in understanding the deeper layers of visual and textual communication.
