We, Me, Them And It: How To Write Powerfully For Business

Words are a neglected resource in business life. They are available to us all; we can decide to use them well or badly. Most of the time we take words for granted and regard them purely as functional - They're a bit like electricity - you need them to run a company but there's not much you can do to use them differently from anybody else. But the truth is that words can be used to give your business a competitive advantage. So why ignore them? In this insightful work, leading corporate identity expert John Simmons demonstrates the power of words to move people - from employees to customers, to suppliers and the media. On a practical, individual level, the book shows managers how to write inspiring business proposals, memos and letters that will make a difference. Moreover, Simmons examines ideas and examples of the use of words and language within the overall management of a company's identity.