A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Web Rules: How The Internet Is Changing The Way Consumers Make Choices
An editor and columnist for CBS.MarketWatch.com contends that Internet growth will shift power away from corporations and institutions and into the hands of individuals. Along the way, he relates candid observations by Barry Dillard, chairman and CEO of USA Networks; Jerry Yang, co-founder of Yahoo!; Andy Grove, co-founder of Intel Corp.; and many others.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores how the internet empowers consumer decision-making.
Who is this book for?
If you're interested in understanding how the internet is transforming the way we choose products and services, this book offers insightful observations from industry leaders. It's an engaging look at the shift in power towards consumers and the changes this brings to businesses and society. Perfect for those curious about digital influence and consumer behavior.
