Where East Eats West: The Street-Smarts Guide To Business In China

Already part of the MBA curriculum for Boston College, Rutgers and Colorado State University and winning praise by China veterans, Where East Eats West uses Goodman’s China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes. It was designed to be the ultimate airplane book and entertains the China hand as much as it educates the China rookie through humorous, firsthand narratives that make the reader feel as if Goodman is sitting beside them. From sandwiches to nuclear power plants, Goodman’s in-the-trenches China experiences cover a broad range and the advice he offers is unvarnished, straightforward, and genuine, like his lived experiences. Anyone contemplating an adventure in China business will learn a lot from him.