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Why We Buy: The Science Of Shopping--Updated And Revised For The Internet, The Global Consumer, And Beyond
Why We Buy: The Science Of Shopping--Updated And Revised For The Internet, The Global Consumer, And Beyond
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This enlightening edition includes new information
-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Insights into consumer behavior and retail innovation.
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Who is this book for?
If you're curious about how shopping habits evolve and what makes stores successful today, this revised edition by Paco Underhill is a fascinating read. It dives into the latest trends shaping retail both online and offline, with intriguing examples from around the world. You'll get a glimpse of the innovative ideas modern retailers are using to attract and serve customers better, making it a must-read for anyone interested in the future of shopping.