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Your Attention Please: How To Appeal To Today'S Distracted, Disinterested, Disengaged, Disenchanted, And Busy Consumer
Your Attention Please: How To Appeal To Today'S Distracted, Disinterested, Disengaged, Disenchanted, And Busy Consumer
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Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem?
The audience you're writing for is going, going, gone ... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation.
Your Attention, Please . is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Master modern communication in a noisy marketplace.
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Who is this book for?
If you're grappling with how to cut through the noise and truly connect with today's overwhelmed audiences, this book offers practical, innovative strategies. It’s perfect for anyone in marketing or sales looking to refresh their approach and make their message resonate in a distracted world. Readers have found it insightful and refreshing for understanding current consumer attention spans.